The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions//Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.

• Main Authors: Azizah Abdul Majid, Sabihah Shamsudin, Mohd Yahya Mohamed Ariffin
• Language: English
• Published: Universiti Sains Islam Malaysia 2017
• Subjects: Kata kunci: teknologi laman web, perhubungan awam, Institusi Pengajian Islam. Keywords: website technology, public relations, Islamic Institution.
• Online Access: http://ddms.usim.edu.my:80/jspui/handle/123456789/15477

Abstract Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions. Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites. The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies. In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told. Abstrak Sama ada mensasarkan orang awam atau media terutamanya wartawan dan editor,kewujudan laman web dapat memastikan maklumat tersedia untuk semua pihak berdasarkan kriteria. Kajian ini bertujuan mengekplorasi kepenggunanan laman web di dalam menyampaikan komunikasi perhubungan awam di institusi pengajian tinggi Islam di Malaysia. Analisis kualitatif digunakan di antara laman web Universiti Sains Islam Malaysia (USIM), Universiti Islam Antarabangsa Malaysia(UIAM) dan Kolej Universiti Islam Antarabangsa Selangor (KUIS) untuk membandingkan kepelbagaian perspektif perhubungan awam. Keputusan kajian menunjukkkan ketiga-tiga web yang dibandingkan adalah interaktif dan menjurus kepada aspek-aspek penting dalam strategi perhubungan awam. Kesimpulannya, kesemua laman web yang dianalisis mengambil kira aspek perhubungan awam daripada segi reka bentuk dengan mengambil kira komuniti web yang pada masa kini memerlukan infomasi yang pantasdanberguna disamping cara pengguna lebih gemar belajar dari laman web berbanding dengan jika diberitahu tentang sesuatu maklumat.