Practising Halal Among Modern Malay Muslim Women (Mmw)
Abstract This study focuses on the topic of halal branding and its effect on the lives of modern Muslim Malay women (MMW). The study emphasizes the importance and implications of halal certification in Islamic branding, consumer behaviour, advertising and purchasing decision in Malaysia. This stu...
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Universiti Sains Islam Malaysia
2017
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| Online Access: | http://ddms.usim.edu.my:80/jspui/handle/123456789/14422 |
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