Animation Programs Of Islamic Television:A Study Of Al-Hijrah Television Channel
Abstract This paper focuses on animation programs presented on al-Hijrah television channel. Al-Hijrah is the Islamic television channel in Malaysia. This study is a programs analysis of the target audience and the topic of the animation programs to find out whether al-Hijrah uses animation as a...
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Universiti Sains Islam Malaysia
2017
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| Online Access: | http://ddms.usim.edu.my:80/jspui/handle/123456789/14404 |
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| Summary: | Abstract
This paper focuses on animation programs presented on al-Hijrah television channel. Al-Hijrah is the Islamic television channel in Malaysia. This study is a programs analysis of the target audience and the topic of the animation programs to find out whether al-Hijrah uses animation as a tool for distributing the Islamic message in an attractive format to audience. The main finding is that al-Hijrah allocates animation not only for children but to the general audience too. Animation of al-Hijrah are not only religious programs, they are a combination of religious and life matters.
Keywords: Animation, Islamic Television, al-Hijrah channel
Abstrak
Kajian ini meneliti program animasi yang disiarkan di saluran televisyen al-Hijrah. Al-Hijrah ialah saluran televisyen Islam di Malaysia. Kajian ini merupakan analisis program terhadap penonton sasaran dan topik program animasi untuk mengetahui sejauh mana al-Hijrah menggunakan animasi sebagai alat untuk menyebarkan mesej Islam dalam format yang menarik kepada penonton. Hasil kajian menunjukkan saluran al-Hijrah memperuntukkan animasi bukan sahaja untuk kanak-kanak, malahan kepada khalayak umum juga. Program animasi yang ditayangkan di saluran al-Hijrah tidak terhad kepada program keagamaan semata-mata, malah ada unsur-unsur gabungan hal-hal berkaitan agama dan kehidupan. |
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