Western And Islamic Communication Model: A Comparative Analysis On A Theory Application

• Main Author: Sofia Hayati Yusoff
• Published: Universiti Sains Islam Malaysia 2017
• Subjects: Islamic communication, Communication theory, Communication model
• Online Access: http://ddms.usim.edu.my:80/jspui/handle/123456789/14400

Abstract The theories of communication that have been explored are of western perspectives and origin. There are scholars who argue that communication theories should be developed based on the social, cultural and religious context of the society. Thus, this paper conceptually discusses the issue by comparing and contrast the perspective of communication from Islam and the West. The author has underlined specific arguments for or against the position by citing prominent scholars and specific theories in communication. Finally, a model of Islamic communication is proposed and put into visualization based on the analysis and discussion on fundamental concept of Islamic communication made by a prominent Muslim scholar, Hamid Mowlana. Keywords: Islamic communication, Communication theory, Communication model Abstrak Sebahagian besar teori komunikasi berasal daripada Barat dan mengikut perpektif Barat. Terdapat beberapa pakar berpendapat teori komunikasi seharusnya dikembangkan mengikut konteks sosial, budaya dan agama sesebuah masyarakat. Justeru itu, artikel ini membincangkan secara konseptual beberapa isu berkait teori komunikasi melalui perbandingan dua perspektif iaitu Barat dan Islam. Penulis juga telah menggariskan beberapa pendapat daripada pakar yang menyokong dan membangkang posisi dua perspektif ini berkaitan teori komunikasi. Akhir sekali, model komunikasi Islam telah dicadangkan oleh penulis dan divisualisasikan melalui gambarajah berpandukan analisa dan perbincangan mengenai konsep asas komunikasi Islam yang dibangkitkan oleh par Muslim terkenal, Hamid Mowlana.