Utaut factors influencing intention to use social TV among university students

• Main Author: Khoshrouzadeh, Jafar
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Television criticism - Research; Internet television
• Online Access: http://psasir.upm.edu.my/id/eprint/98347/1/FBMK%202020%2054%20-%20IR.pdf; http://psasir.upm.edu.my/id/eprint/98347/

Recent research shows that in line with the advent of broadband Internet and more connectivity through online channels and platforms such as social media, social networking sites, and smartphone messengers, TV viewers are involved in several activities including sharing, commenting, recommending, ra...