Hybridity, confucianism, and ambiguity in the South Korean soft power model in Hallyu 1.0
This paper aims to analyze K-drama’s phenomenon as a popular cultural product that generated Hallyu 1.0 and South Korea’s soft power. Past literature suggests this manufactured television drama is a hybrid of ancient Eastern values and Western modernity that resulted in a female-centric and youth co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Deepak Ranjan Jena
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97573/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/97573/ https://journals.sagepub.com/doi/abs/10.15655/mw_2021_v12i1_205464 |
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