Examining the impact of visual presentations and online reviews on hotel booking intentions

• Main Authors: Amin, Dawood, Bali Mahomed, Anuar Shah, Ab Aziz, Yuhanis, Hashim, Haslinda
• Format: Article
• Language: English
• Published: SAGE Publications 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/97188/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/97188/; https://journals.sagepub.com/doi/10.1177/14673584211021900

This study aims to examine the factors affecting the behavioural intentions toward online hotel booking. The study integrates visual presentations and online reviews with the technology acceptance model (TAM). Partial least squares structural equation modelling (PLS-SEM) was used to test the propose...