E-shopper typologies differences in online buying satisfaction among Universiti Putra Malaysia's students

• Main Authors: Osman, Syuhaily, Cheng, Kai Wah, Then, Sook Han
• 格式: Article
• 语言: English
• 出版: Malaysian Consumer and Family Economics Association 2021
• 在线阅读: http://psasir.upm.edu.my/id/eprint/97128/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/97128/; https://macfea.com.my/vol-36-june-2021/

The enormous progression of the internet in marketing and e-commerce has led to the prosperity of online business. Online shopping is a form of electronic business that lets customers purchase goods and services directly from online sellers via the Internet. In other words, the e-shoppers just need...