Determinants of pet owner's loyalty using modified SERVQUAL

• Main Authors: Mat Ali, Emielia, Sabri, Mohamad Fazli, Mohd Nor, Norhariani, Megat Abd Rani, Puteri Azaziah, Yusof, Radduan, Wijekoon, Rusitha
• Format: Article
• Language: English
• Published: Growing Science 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/96650/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/96650/; http://growingscience.com/beta/msl/4444-determinants-of-pet-owners-loyalty-using-modified-servqual.html

The objective of the current study is to explore the factors affecting customer loyalty towards service quality at veterinary clinics in Kuala Lumpur. As veterinary clinic engaged with service businesses, it is fundamental to focus on the client’s perception of their service. A modified version of S...