Assessment of shoppers knowledge and perception towards plastic bag campaign in Kuala Lumpur

• Main Authors: Syed Ismail, Sharifah Norkhadijah, Suhaimi, Nur Syakirah Hanani, Karuppiah, Karmegam
• Format: Article
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/96090/; https://hrmars.com/index.php/IJARBSS/article/view/11718/Assessment-of-Shoppers-Knowledge-and-Perception-towards-Plastic-Bag-Campaign-in-Kuala-Lumpur

The study measures the shopper's knowledge and perception about the plastic bag campaign among the urban population. A survey was conducted among 198 shoppers from three different retailers (i.e. hypermarket, supermarket, and convenience store) in Kuala Lumpur. Respondents' knowledge and p...