Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia

• Main Author: Mohamed Ghazali, Raimi Nur Hakimi
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumers - Attitudes; Boycotts - Malaysia
• Online Access: http://psasir.upm.edu.my/id/eprint/90457/1/FEP%202019%2052%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/90457/

This study addresses the consumer boycott phenomena in Malaysia. It examines the influences of Consumer Animosity, Conspicuous Consumption, and Solidarity on the decision to boycott; and to discover how Consumer Power moderates the decision to boycott. Using Social Cognitive Theory as the un...