Factors effecting the success of Bumiputre franchisees in business

• Main Author: Baputey, Sulaiman
• Format: Project Paper Report
• Language: English; English
• Published: 1998
• Subjects: Franchises (Retail trade); Businessmen, Malay - Attitudes
• Online Access: http://psasir.upm.edu.my/id/eprint/9023/1/FPP_1998_38%20IR.pdf; http://psasir.upm.edu.my/id/eprint/9023/

This study explored factors that contribute to the success of Bumiputra franchisees and factors that make other Bumiputra franchisees less successful in similar industry. Using a mail survey, data were collected from sixty Bumiputra franchisees from the list provided by Ministry of Entrepreneur D...