Consumers buying decision on frozen traditional cakes in Kedah
Traditional Frozen Cakes products are the new innovation for making the cakes available in frozen state. The innovation on the products has bring convenience to the consumer’s consumptions. Therefore, the consumer preference has change due to the development of the cakes. This study investigated con...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89811/1/FP%202018%2058%20IR.pdf http://psasir.upm.edu.my/id/eprint/89811/ |
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