Consumers’ purchasing behavior towards food trucks’ products
Food truck in Malaysia has been brought in the early of 2000 and it is become phenomenal in year 2008 (Eksan et al., 2017). Risvik (2011), purchase decision regarding to the food products are very critical due to the food is becoming as part of human body once we consumed, so the decision of food pr...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89783/1/FP%202018%2049%20IR.pdf http://psasir.upm.edu.my/id/eprint/89783/ |
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