Identifying the key purchase factors for organic food among Chinese consumers

The current study primarily aims to identify the critical purchase factors that affect Chinese consumer purchase intention and purchase decision with regard to organic food consumption, in accordance with a modified theory of planned behavior and the alphabet theory. Specifically, this study builds...

Full description

Saved in:
Bibliographic Details
Main Authors: Li, Shimiao, Jaharuddin, Nor Siah
Format: Article
Language:English
Published: Springer 2020
Online Access:http://psasir.upm.edu.my/id/eprint/89264/1/FOOD.pdf
http://psasir.upm.edu.my/id/eprint/89264/
https://fbr.springeropen.com/articles/10.1186/s11782-020-00093-3
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first