Dissatisfaction and profile of dissatisfied consumers: a case study of mobile telecommunication network consumers in Nigeria

• Main Authors: Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Osman, Syuhaily, Hayatu, Hilary Faith
• 格式: Article
• 語言: English
• 出版: Canadian Center of Science and Education 2020
• 在線閱讀: http://psasir.upm.edu.my/id/eprint/88489/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/88489/; https://www.ccsenet.org/journal/index.php/ijbm/article/view/0/42538

This research paper examined the dissatisfaction of Mobile telecommunication network (MTN) consumers in Nigeria. The researchers used expectancy disconfirmation theory (EDT) to argue that with high and prolonged consumer dissatisfaction, educated MTN consumers are prone to exit their service chain f...