Decision-making analysis using arduino-based Electroencephalography (EEG): an exploratory study for marketing strategy

• Main Authors: Yazid, Ahmad Faiz, Mohd, Siti Munirah, Ali Khan, Abdul Razzak Khan Rustum, Kamarudin, Shafinah, Mohamad Jan, Nurhidaya
• Format: Article
• Language: English
• Published: The Science and Information 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/88346/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/88346/; https://thesai.org/Publications/ViewPaper?Volume=11&Issue=9&Code=IJACSA&SerialNo=27

Business technology has brought conventional marketing methods to the next level. These emerging integrated technologies has contributed to the growth and understanding of the consumer decision making process. Several studies have attempted to evaluate media content, especially on video advertising...