Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China

• Main Authors: Omar, Siti Zobidah, Lian, Tang, Bolong, Jusang, Mohd Zawawi, Julia Wirza
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/86798/1/Moderating%20effect%20of%20gender%20on%20the%20relationship%20between%20TikTok%20%281%29.pdf; http://psasir.upm.edu.my/id/eprint/86798/; https://hrmars.com/papers/detail/IJARBSS/7904/Moderating-Effect-of-Gender-on-the-Relationship-between-TikTok-Usage-and-Positive-Emotion-among-TikTok-Users-in-China

This study aims to identify the moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China. As TikTok is a new emerging social media, there are few researches on TikTok usage and its association with positive emotion among TikTok users in Ch...