Influence of IT-based organizational learning, IT-based innovation and intellectual property towards new product development performance of Yemeni food manufacturing SMEs

• Main Author: Jandab, Abdulwahab Ahmed Ali
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Food industry and trade - Information technology; Organizational learning; Small business marketing
• Online Access: http://psasir.upm.edu.my/id/eprint/85657/1/SPE%202020%2018%20ir.pdf; http://psasir.upm.edu.my/id/eprint/85657/

Due to the highly competitive commercial environment in the market in Yemen at present, the food industry, like other industries, is under pressure to enhance their performance in terms of reducing new product development time and overall project costs, improving product quality, and satisfying cust...