Employing contextual-Omni concept towards a sustainable malaysian fashion retail design

The rapid changing of information technology application and globalization in the past decade has allured Generation Y’s (Gen Y) to opt for environmentalfriendly and convenient online purchasing to fulfil their shopping needs. The purpose of this study is to identify and employ a potential new conce...

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Main Authors: Mahusni, Muhammad Nadzrul Adam, Abdul Ghafar, Maszura
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2020
Online Access:http://psasir.upm.edu.my/id/eprint/84447/1/OMNI.pdf
http://psasir.upm.edu.my/id/eprint/84447/
https://frsb.upm.edu.my/upload/dokumen/20201215225530PAPER_8.pdf
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spelling my.upm.eprints.844472021-02-28T17:42:07Z http://psasir.upm.edu.my/id/eprint/84447/ Employing contextual-Omni concept towards a sustainable malaysian fashion retail design Mahusni, Muhammad Nadzrul Adam Abdul Ghafar, Maszura The rapid changing of information technology application and globalization in the past decade has allured Generation Y’s (Gen Y) to opt for environmentalfriendly and convenient online purchasing to fulfil their shopping needs. The purpose of this study is to identify and employ a potential new concept of Omni–Contextual retail design typology and space programming facilities in Malaysia that could revolutionise the Gen-Y shopping experience. The desktop study investigates on the Gen-Y purchasing behaviour, the Gen Y shopping culture, and retail typologies to distinguish the effectiveness of Omni–Channel and Contextual Retail Design (CRD) in enhancing Gen Y. shopping experience. This study found that interactive omni-channel retail spaces and contextual shopping culture can be the key factors that influence Gen Y ultimate shopping behaviour. The CRD space programming typology would benefit designers in developing better sustainable retail typologies, whilst retailers could gain sustainable business economics especially in Malaysia. Universiti Putra Malaysia Press 2020-12 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/84447/1/OMNI.pdf Mahusni, Muhammad Nadzrul Adam and Abdul Ghafar, Maszura (2020) Employing contextual-Omni concept towards a sustainable malaysian fashion retail design. ALAM CIPTA, International Journal on Sustainable Tropical Design Research & Practice, 13 (2). pp. 61-68. ISSN 1823-7231 https://frsb.upm.edu.my/upload/dokumen/20201215225530PAPER_8.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The rapid changing of information technology application and globalization in the past decade has allured Generation Y’s (Gen Y) to opt for environmentalfriendly and convenient online purchasing to fulfil their shopping needs. The purpose of this study is to identify and employ a potential new concept of Omni–Contextual retail design typology and space programming facilities in Malaysia that could revolutionise the Gen-Y shopping experience. The desktop study investigates on the Gen-Y purchasing behaviour, the Gen Y shopping culture, and retail typologies to distinguish the effectiveness of Omni–Channel and Contextual Retail Design (CRD) in enhancing Gen Y. shopping experience. This study found that interactive omni-channel retail spaces and contextual shopping culture can be the key factors that influence Gen Y ultimate shopping behaviour. The CRD space programming typology would benefit designers in developing better sustainable retail typologies, whilst retailers could gain sustainable business economics especially in Malaysia.
format Article
author Mahusni, Muhammad Nadzrul Adam
Abdul Ghafar, Maszura
spellingShingle Mahusni, Muhammad Nadzrul Adam
Abdul Ghafar, Maszura
Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
author_facet Mahusni, Muhammad Nadzrul Adam
Abdul Ghafar, Maszura
author_sort Mahusni, Muhammad Nadzrul Adam
title Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
title_short Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
title_full Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
title_fullStr Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
title_full_unstemmed Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
title_sort employing contextual-omni concept towards a sustainable malaysian fashion retail design
publisher Universiti Putra Malaysia Press
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/84447/1/OMNI.pdf
http://psasir.upm.edu.my/id/eprint/84447/
https://frsb.upm.edu.my/upload/dokumen/20201215225530PAPER_8.pdf
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score 13.209306