Relationship between corporate identity elements and corporate image in Malaysian government-linked companies

• 主要作者: Muhami, Aida
• 格式: Thesis
• 語言: English
• 出版: 2018
• 主題: Corporate image - Case studies; Government business enterprises - Malaysia; Government corporations
• 在線閱讀: http://psasir.upm.edu.my/id/eprint/83320/1/FBMK%202018%2094%20-%20ir.pdf; http://psasir.upm.edu.my/id/eprint/83320/

Corporate identity as a management strategy has derived from the simple visual representation of an organisation to a more complex corporate strategy over the past thirty years. There is now considerable research to suggest that effective corporate identity management results in creating a positi...