International market selection model using newly developed geometric international market selection space

• المؤلف الرئيسي: Hussein, Mazlan
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2019
• الموضوعات: International trade; Export marketing
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/83306/1/FEP%202019%2023%20IR.pdf; http://psasir.upm.edu.my/id/eprint/83306/

International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information tha...