Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana

• المؤلف الرئيسي: Agbemabiese, George Cudjoe
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2018
• الموضوعات: Customer relations - Ghana - Management; Customer relations - Management; Customer services
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/82790/1/GSM%202019%2011%20ir.pdf; http://psasir.upm.edu.my/id/eprint/82790/

Customer relationship management (CRM) has emerged as one of the most preferred modern strategies for enhancing superior customer value and improving customer loyalty in the banking sector globally, considering the intense competit ive landscape. Empirical evidence has however revealed that about 50...