Antecedents of the adoption of social media policy and its consequences towards internal brand: a conceptual paper

• Main Authors: Halil, Nur Afni, Bidin, Rosmiza, Osman, Mohd Nizam, Syed Alsagoff, Syed Agil
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/80657/1/MEDIA.pdf; http://psasir.upm.edu.my/id/eprint/80657/; https://hrmars.com/papers/detail/IJARBSS/5626

Social media provides competitive advantages such as enhanced customer relations and services, cost reduction in marketing and customer services, improved information sharing and accessibility, improved brand visibility, revenue generation and competitive advantage. However, in facing these positive...