Introducing the ARC technique (ask, record and confirm) for focus groups to validate qualitative data on a new business model for affordable housing in Malaysia

• Main Author: Mohd Noor, Mohd Zairul
• Format: Article
• Language: English
• Published: IOP Publishing 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/80312/1/Introducing%20the%20ARC%20technique%20%28ask%2C%20record%20and%20confirm%29%20for%20focus%20groups%20to%20validate%20qualitative%20data%20on%20a%20new%20business%20model%20for%20affordable%20housing%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/80312/; https://www.researchgate.net/publication/337523081_Introducing_ARC_ask_record_and_confirm_as_the_new_validating_technique_in_real-time

The ARC technique (ask, record and confirm) is introduced to perform validation and member verification procedures for focus-group data in real-time. During the focus-group sessions, response keywords were initially recorded on Post-it notes and were then pasted as a category onto an A1-sized sheet of paper. To illustrate the nature of the ARC technique, several steps were taken during the focus group and post-focus groups using this method to gauge feedback on the proposed business model (BM) of affordable housing. Next, the retrieved information was transferred into ATLAS.ti 7 for coding analysis and to generate meaning from the transcription. This paper is concluded with a discussion concerning the advantages and disadvantages of using the ARC technique for future studies.