Environmental-friendly food products’ packaging: women’s purchasing preferences
Plastic pollution is a recent global issue. Its utilisation has increased tremendously in all aspects of life. Marine wildlife is a major threat group. As a result of these environmental degradation caused by plastics, there are various effort to manage it sustainably. This includes innovation i...
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Blue Eyes Intelligence Engineering & Sciences Publication
2019
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my.upm.eprints.797152022-10-25T07:35:49Z http://psasir.upm.edu.my/id/eprint/79715/ Environmental-friendly food products’ packaging: women’s purchasing preferences Kamaruddin, Norfaryanti Mohd Razali, Sheriza Samdin, Zaiton Plastic pollution is a recent global issue. Its utilisation has increased tremendously in all aspects of life. Marine wildlife is a major threat group. As a result of these environmental degradation caused by plastics, there are various effort to manage it sustainably. This includes innovation in plastic-based product packaging. There are increasing interests in the field of ethical/responsible consumption as many campaigns are driving the environmentally-friendly consumerism. This paper is focusing on explaining women’s purchasing preference in the environmental-friendly product packaging. Cross-sectional data were collected through a web-based survey. The research population consisted of women consumers who are working in Klang Valley, Malaysia. A three-part questionnaire was used as an instrument; demographic profiles, purchasing patterns and purchasing preference. Only 3.5% of respondents preferred to buy grocery items made from environmental-friendly packaging materials. This result complicates the food packaging waste pollution problems, as 70% of the purchasing of the grocery items is made on a weekly basis which will intensify the non-biodegradable plastic pollution problems. Blue Eyes Intelligence Engineering & Sciences Publication 2019 Article PeerReviewed Kamaruddin, Norfaryanti and Mohd Razali, Sheriza and Samdin, Zaiton (2019) Environmental-friendly food products’ packaging: women’s purchasing preferences. International Journal of Recent Technology and Engineering, 8 (2 spec. 4). pp. 515-519. ISSN 2277-3878 https://www.ijrte.org/download/volume-8-issue-2s4/ 10.35940/ijrte.B1101.0782S419 |
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Plastic pollution is a recent global issue. Its utilisation
has increased tremendously in all aspects of life. Marine wildlife is
a major threat group. As a result of these environmental
degradation caused by plastics, there are various effort to manage
it sustainably. This includes innovation in plastic-based product
packaging. There are increasing interests in the field of
ethical/responsible consumption as many campaigns are driving
the environmentally-friendly consumerism. This paper is focusing
on explaining women’s purchasing preference in the
environmental-friendly product packaging. Cross-sectional data
were collected through a web-based survey. The research
population consisted of women consumers who are working in
Klang Valley, Malaysia. A three-part questionnaire was used as
an instrument; demographic profiles, purchasing patterns and
purchasing preference. Only 3.5% of respondents preferred to buy
grocery items made from environmental-friendly packaging
materials. This result complicates the food packaging waste
pollution problems, as 70% of the purchasing of the grocery items
is made on a weekly basis which will intensify the
non-biodegradable plastic pollution problems. |
format |
Article |
author |
Kamaruddin, Norfaryanti Mohd Razali, Sheriza Samdin, Zaiton |
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Kamaruddin, Norfaryanti Mohd Razali, Sheriza Samdin, Zaiton Environmental-friendly food products’ packaging: women’s purchasing preferences |
author_facet |
Kamaruddin, Norfaryanti Mohd Razali, Sheriza Samdin, Zaiton |
author_sort |
Kamaruddin, Norfaryanti |
title |
Environmental-friendly food products’ packaging: women’s purchasing preferences |
title_short |
Environmental-friendly food products’ packaging: women’s purchasing preferences |
title_full |
Environmental-friendly food products’ packaging: women’s purchasing preferences |
title_fullStr |
Environmental-friendly food products’ packaging: women’s purchasing preferences |
title_full_unstemmed |
Environmental-friendly food products’ packaging: women’s purchasing preferences |
title_sort |
environmental-friendly food products’ packaging: women’s purchasing preferences |
publisher |
Blue Eyes Intelligence Engineering & Sciences Publication |
publishDate |
2019 |
url |
http://psasir.upm.edu.my/id/eprint/79715/ https://www.ijrte.org/download/volume-8-issue-2s4/ |
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1748704615542554624 |
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13.160551 |