Effects of game-product congruence on game-players’ brand attitude in mobile games: a review

• Main Authors: Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/79594/1/Effects%20of%20game-product%20congruence%20.pdf; http://psasir.upm.edu.my/id/eprint/79594/; https://hrmars.com/papers/detail/IJARBSS/5830/Effects-of-Game-Product-Congruence-on-Game-Players-Brand-Attitude-in-Mobile-Games-A-Review

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