Amal Assurance Bhd: Direct Marketing Dilemma a Case Study

Over the years, life insurance industry has experienced positive growth. In 1997 when the economic downturn hit our country, the performance of the industry has reduced drastically. Still, they manage to have a positive growth but much lesser than the previous years. This dropped performance is m...

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书目详细资料
主要作者: Abd Jalil, Mohd Jafni
格式: Project Paper Report
语言:English
English
出版: 1999
主题:
在线阅读:http://psasir.upm.edu.my/id/eprint/7928/1/GSM_1999_35_.pdf
http://psasir.upm.edu.my/id/eprint/7928/
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