Amal Assurance Bhd: Direct Marketing Dilemma a Case Study
Over the years, life insurance industry has experienced positive growth. In 1997 when the economic downturn hit our country, the performance of the industry has reduced drastically. Still, they manage to have a positive growth but much lesser than the previous years. This dropped performance is m...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7928/1/GSM_1999_35_.pdf http://psasir.upm.edu.my/id/eprint/7928/ |
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