Amal Assurance Bhd: Direct Marketing Dilemma a Case Study

• المؤلف الرئيسي: Abd Jalil, Mohd Jafni
• التنسيق: Project Paper Report
• اللغة: English; English
• منشور في: 1999
• الموضوعات: Amal Assurance Bhd; Direct marketing - Malaysia
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/7928/1/GSM_1999_35_.pdf; http://psasir.upm.edu.my/id/eprint/7928/

Over the years, life insurance industry has experienced positive growth. In 1997 when the economic downturn hit our country, the performance of the industry has reduced drastically. Still, they manage to have a positive growth but much lesser than the previous years. This dropped performance is m...