Magnus management consultants the survival dilemma
This case study outlines the dilemma that the management of Magnus Management Consultants, a Dutch based management consulting company whose Asian operations headquarters was based in Kuala Lumpur, Malaysia, faced during the recessionary period in Asia during the period 1997 to 1999. Faced with...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7927/1/GSM_1999_34_IR.pdf http://psasir.upm.edu.my/id/eprint/7927/ |
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| Summary: | This case study outlines the dilemma that the management of
Magnus Management Consultants, a Dutch based management
consulting company whose Asian operations headquarters was based
in Kuala Lumpur, Malaysia, faced during the recessionary period in
Asia during the period 1997 to 1999. Faced with stiff competition from
both local and international consulting firms in terms of consulting
fees, and the ever shrinking ERP market share, the company faces a
big hurdle to maintain its existence in the market.
The analysis section details the strategies that the company could
employ to bring itself out of the doldrums with options for a cheaper
and diversified services to expand vertically with more services to tap
into new market segments and contine generating revenue from
existing installed bases while keeping its operations costs down. The
strategies also attempt to prepare the company to face the different
scenarios which could happen and have a negative impact on the
company's survival factor. |
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