A Case Study on Watson's Personal Care Stores Sdn. Bhd.

• Main Author: Chow, Sook Mung
• Format: Project Paper Report
• Language: English; English
• Published: 1999
• Subjects: Watson's Personal Care Stores Sdn. Bhd. - Case studies.; Financial crises - Case studies - Malaysia.
• Online Access: http://psasir.upm.edu.my/id/eprint/7926/1/GSM_1999_33_.pdf; http://psasir.upm.edu.my/id/eprint/7926/

Since the economic crisis in July 1997, the performance of the retail industry has been affected by reduced consumer expenditure and higher costs of imports. Watson's Personal Care Stores Sdn Bhd, the retail chain store in Malaysia since 1994 was also affected by this economic turmoil. The p...