A Case Study on the Supreme Hotel Sdn.Bhd. Strategic Management for Organizational Competitiveness
The objective of this case study are divided into two parts. In Part A of the case study, the introduction to the company background and the functions of each department will be discuss. The probable causes to the problem will be fwther discuss in this part by retenng to the appendix. In Part B o...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7889/1/GSM_1997_4_A.pdf http://psasir.upm.edu.my/id/eprint/7889/ |
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| Summary: | The objective of this case study are divided into two parts. In Part A of the case study, the
introduction to the company background and the functions of each department will be
discuss. The probable causes to the problem will be fwther discuss in this part by retenng
to the appendix. In Part B of the case study, the discussion will be ba.."iC on methodology
used, problem solving and to identify the strengths , weaknessess , opportunities and
threats bcing by the company . The clements that need to be evaluate are the company
financial , op{''fation , sales and marketing and lastly the human resources and training. It is
very important for these elements to be analyze so that it can help to determine the level of
competitivt.'11CSS and limitation the company have. After analyzing each of the element , a
suggestive recommendations will be given on how the company can expand , safeguard its
market share , improving employer -employee relationships and the training and
development programmes for its staffs .
The ll"iage of weightage methodology to analyze the internal factors (Finance ,
Managem(''1ltlHuman Resources , Operation and Marketing) and external strategic factors
(political, Economy, Socio-CulturaJ, Technology, Competitor,Consumer, Substitute,New
Entrance, Government). 1he SWOT analysis i., use to guide the company on how to
maximize its strengths and opportunities to overcome itr;; weaknessess and threat". The
SWOT matrix is use to guide the company to rank its five most important SWOT so that a
clearer direction of the company can be narrow down further. Finally , the usage of Strategic Positioning and Action EvallU1tion model (SPACE) to detennine the direction the company should go for. |
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