Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model

• Main Authors: Gindi, Abdullahi Auwal, Abdullah, Amin Mahir, Ismail, Mohd Mansor, Mohd Nawi, Nolila
• Format: Conference or Workshop Item
• Language: English
• Published: Faculty of Computer Science and Information Technology, Universiti Putra Malaysia 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/77147/1/saes2015-16.pdf; http://psasir.upm.edu.my/id/eprint/77147/

There are several retail formats in existence in Malaysia competing for fresh fruits and vegetables consumers’ loyalty. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these fresh fruits and vegetables (FFV) retail formats to choose for their FFV purchases. Th...