Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia

• Main Authors: Mohamed, Shukri, Ibrahim, Muhammad Lukhman
• Format: Article
• Language: English; English
• Published: Science Alert 2007
• Online Access: http://psasir.upm.edu.my/id/eprint/7405/1/Preliminary%20study%20on%20willingness%20to%20pay%20for%20environmentally%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/7405/; http://dx.doi.org/10.3923/jas.2007.1339.1342

Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products.