Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates

• Main Authors: Lee, Sanghyeop, Nguyen, Hong Ngoc, Lee, Kai Sean, Chua, Bee Lia, Han, Heesup
• Format: Article
• Language: English
• Published: Taylor & Francis 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/73637/1/Price%2C%20people%2C%20location%2C%20culture%20and%20reputation%20determinants%20of%20Malaysia%20as%20study%20destination%20by%20international%20hospitality%20and%20tourism%20undergraduates.pdf; http://psasir.upm.edu.my/id/eprint/73637/; https://www.tandfonline.com/doi/abs/10.1080/14766825.2017.1336242

This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thema...