Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia

• Main Authors: Mohamed Kassim, Kamsol, Bahari, Anuar, Kassim, Norizah, Nik Abdul Rashid, Nik Ramli, Jusoff, Kamaruzaman
• Format: Article
• Language: English; English
• Published: 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/7272/1/Retaining%20Customers%20through%20Relationship%20Marketing%20in%20an%20Islamic%20Financial%20Institution%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/7272/; http://www.ccsenet.org/journal/index.php/ijms/article/view/1650

Questions on ways to retain loyal customers and attract potential future customers in an Islamic financial institution led to a study on customer relationship marketing (CRM) strategies at the Pilgrims Fund Corporation or Tabung Haji (TH). This study aims to determine whether customer relationship...