Developing the roles that public relations play in supporting 3R activities by school teachers in Johor

• Main Authors: Abdul Rahim, Shahrul Amir, Markom, Mohd Nasir, Syed Alsagoff, Syed Agil
• Format: Article
• Language: English
• Published: Science Publishing Corporation 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/72233/1/IJET-18359.pdf; http://psasir.upm.edu.my/id/eprint/72233/; https://www.sciencepubco.com/index.php/ijet/article/view/18359

Public relations (PR) practitioners mainly assumes technical and managerial roles in organizations. However, this study reveals that in order to implement the Reduce, Reuse and Recycle (3R) activities, PR practitioners must possess close rapport with the teachers who will ultimately educate the targ...