Ultimate customer loyalty's Holy Grail

• 主要作者: Ow, Mun Waei
• 格式: Thesis
• 語言: English
• 出版: 2017
• 在線閱讀: http://psasir.upm.edu.my/id/eprint/68496/1/FEP%202018%208%20-%20IR.pdf; http://psasir.upm.edu.my/id/eprint/68496/

This research aims to identify the causal factors of ―Ultimate Customer Loyalty‖—The Holy Grail of Customer Loyalty. Implementing these factors should enable a business enterprise (an entity) to increase its market share and achieve long-term customer loyalty, and, hence, profitability. Firstly, thi...