Managing standards in corporate social responsibility online: a case study of a Malaysian higher learning institution

• Main Author: Mohd Hassan, Nurul` Ain
• Format: Article
• Language: English
• Published: Serials Publications 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/62345/1/Managing%20standards%20in%20corporate%20social%20responsibility%20online.pdf; http://psasir.upm.edu.my/id/eprint/62345/; https://serialsjournals.com/index.php?route=product/product/volumearticle&issue_id=375&product_id=364

The purpose of this study is to explore the current standards of Corporate Social Responsibility (CSR) initiatives through the lens of a public university's official corporate website with the aim to see which areas of CSR are addressed when measured against a set of existing and accepted best practice standards for developing nations. A case study approach was utilised to investigate a local Malaysian public university using a qualitative content analysis method. The data suggests that managing the university's corporate website is incomprehensive particularly in the areas of human rights and anti-corruption areas. The main focus was on community driven area. This study provides a platform for further investigation to explore the trend of the current practice of CSR initiatives in Malaysian higher education institutions.