Purchasing Behaviour of Young-Adult Consumers for Canned Tuna Products in Kuala Lumpur, Malaysia

• Main Author: Abdullah, Nova Zuhra
• Format: Thesis
• Language: English; English
• Published: 2005
• Subjects: Consumer behavior - Canned tuna - Kuala Lumpur - Case studies
• Online Access: http://psasir.upm.edu.my/id/eprint/6168/1/FP_2005_7.pdf; http://psasir.upm.edu.my/id/eprint/6168/

Tuna is practically the only fish processed and traded at an international scale (Josupeit, 2004). The trade has evolved into an enormous international industry. The size and scope of this industry has made it one of the world's most lucrative industries. Malaysia also involved into this ind...