Developing & validating a measure for PR professionals’ self-efficacy

• Main Authors: Gusau, Ahmed Lawal, Abdullah, Zulhamri, Tamam, Ezhar, Mohd Hasan, Nurul Ain
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/61437/1/Developing%20%26%20validating%20a%20measure%20for%20PR%20professionals%E2%80%99%20self-efficacy.pdf; http://psasir.upm.edu.my/id/eprint/61437/; http://www.ccsenet.org/journal/index.php/ass/article/view/67191

For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connecte...