Modelling the relationship between green marketing strategies and performance outcomes for business sustainability

• Main Authors: Hasan, Zuhairah, Ali, Noor Azman
• Format: Conference or Workshop Item
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/58689/1/1-ZUHAIRAH_HASAN.pdf; http://psasir.upm.edu.my/id/eprint/58689/; http://www.econ.upm.edu.my/upload/dokumen/20170802182600003-_ZUHAIRAH_HASAN.pdf

This article presents an integrative model on how the commitment of a green industry can give impact to the economic, marketing and environmental performance. The issues become pertinent to the global as it influences the way business practice as it gives detrimental impact to the economy, environme...