Halal Malaysia logo or brand: the hidden gap

• Main Authors: Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab. Rahman, Suhaimi
• Format: Article
• Language: English
• Published: Elsevier 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/57023/1/Halal%20Malaysia%20Logo%20or%20Brand%20The%20Hidden%20Gap.pdf; http://psasir.upm.edu.my/id/eprint/57023/; http://www.sciencedirect.com/science/article/pii/S2212567116301228

Halal logo is the most common graphic mark use for Halal Malaysia which is a symbol to indicate the product or business is certified Halal by JAKIM. This is also an indication that the product or business is Shariah compliance. The issue of whether Halal Malaysia is logo or brand has not yet being h...