The adaptation of creativity in museum sector: a case study of Malacca Maritime Museum, Malaysia

• Main Authors: Isa, Siti Salwa, Ali, Abu, Mohd Yusof, Wan Zaiyana, Isa, Siti Suriawati
• Format: Conference or Workshop Item
• Language: English
• Published: IEEE 2012
• Online Access: http://psasir.upm.edu.my/id/eprint/56518/1/The%20adaptation%20of%20creativity%20in%20museum%20sector%20a%20case%20study%20of%20Malacca%20Maritime%20Museum%2C%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/56518/

Museum is a cultural institution which plays an important role in cultural tourism activities. Today, the role of traditional museums has shifted to become multipurpose in order to offer tangible and intangible products and services to their visitors. The tourism industry in Malaysia is heavily depe...