Cruise passengers’ perception of key quality attributes of cruise lines in North America

• Main Authors: Chua, Bee-Lia, Ben, Goh, Huffman, Lynn, Jai, Catherine, Karim, Shahrim
• Format: Article
• Language: English
• Published: Taylor & Francis 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/55400/1/Cruise%20passengers%E2%80%99%20perception%20of%20key%20quality%20attributes%20of%20cruise%20lines%20in%20North%20America.pdf; http://psasir.upm.edu.my/id/eprint/55400/

This study identified cruise passengers’ perceived importance and performance of quality attributes for cruise lines in North America by utilizing an importance–performance analysis tool. The results concluded that: (a) room temperature, behavior of other passengers, food and beverages, and accommod...