Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia

• Main Authors: Ahmad Tarmidi, Nur Fadzila, Ariffin, Siti Nur Affni, Adzharuddin, Nor Azura
• Format: Article
• Language: English
• Published: 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/55388/1/Corporate%20social%20responsibility%20and%20branding%20co-existence%20practices%20in%20Bank%20Simpanan.pdf; http://psasir.upm.edu.my/id/eprint/55388/; http://www.gmj-me.upm.edu.my/UPLOAD/22332403ffc8b1e6ad5242f0f950f3f5.pdf

The growth of the relationship between companies and society has been one of deliberate transformation from philanthropic co-existences to one where mutual interest of the entire stakeholder is becoming essentially significant (Bhattacharyya & Rahman, 2003). Thus, it can be illustrated that corp...