Corporate identity management in Malaysian higher education sector: developing a conceptual model

• Main Authors: Mohamad, Bahtiar, Abu Bakar, Hassan, Ismail, Ahmed Rageh, Halim, Haslina, Bidin, Rosmiza
• Format: Article
• Language: English
• Published: Econjournals 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/55386/1/Corporate%20identity%20management%20in%20Malaysian%20higher%20education%20sector.pdf; http://psasir.upm.edu.my/id/eprint/55386/

Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in th...