Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust

• Main Authors: Hosseinpour, Masoumeh, Nezakati, Hossein, Md Sidin, Samsinar, Wong, Foong Yee
• Format: Article
• Language: English
• Published: Global Strategic Management 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/55369/1/Consumer%E2%80%99s%20intention%20of%20purchase%20sustainable%20products%20the%20moderating%20role%20of%20attitude.pdf; http://psasir.upm.edu.my/id/eprint/55369/; http://www.gsmi-ijgb.com/Pages/Journals.aspx

Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forwa...