The effects of Facebook advertisements on the working adult’s purchasing behavior

• Main Authors: Sasitharan, Githa Devi, Hasan, Hamisah, Bolong, Jusang, Osman, Mohd Nizam
• 格式: Article
• 語言: English
• 出版: Universiti Putra Malaysia Press 2016
• 在線閱讀: http://psasir.upm.edu.my/id/eprint/54052/1/The%20effects%20of%20Facebook%20advertisements%20on%20the%20working%20adult%E2%80%99s%20purchasing%20behavior.pdf; http://psasir.upm.edu.my/id/eprint/54052/; http://journalfbmk.upm.edu.my/index.php/jlc/article/view/78

Effectiveness of advertising on Facebook has been a constant debate among scholars with contradicting opinions. Subsequently, this study aims to explore the effectiveness of Facebook advertisements in driving awareness and sales conversions among the consumers. By using Hierarchy of effects theory f...